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Bridal Leader Amsale Enters the Rental Space with Vow To Be Chic

Exclusive agreement brings longtime bridal leader into rapidly growing rental market

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SANTA MONICA, CALIF. MARCH 2, 2017 – Bridal industry innovator Vow To Be Chic announced today that it is now carrying luxury bridal designer Amsale’s Nouvelle Amsale line.  For the first time ever, Amsale’s best-selling bridesmaids’ gowns will be available for rent. Vow To Be Chic is launching an assortment of six best-selling gowns in two colors from the Nouvelle Amsale line.Vow to be Chic is the first and only company to offer designer bridesmaid dresses for rent. The average bridesmaid spends $1700 on each wedding; Vow addresses this “expensive honor” by offering designer bridesmaid dresses to rent or purchase from leading brands, including Monique Lhuiller, Nicole Miller, and Jenny Yoo.

The styles from the Nouvelle Amsale line, which typically retail for $220, areavailable now on Vow To Be Chic for just$89.

Vow To Be Chic is dedicated to modernizing the bridal industry and making the highest quality bridal attire accessible to every woman. Amsale is one of the most recognizable names in bridal and we are honored to welcome them to our platform,” said Vow To Be Chic founder and CEO Kelsey Doorey. Amsale has consistently been a top request from our customers. This partnership makes their timeless brand available to a whole new market of millennial women.”

This partnership propels the Amsale brand forward with innovation, while maintaining the designer’s dedication to quality. Designer Amsale Aberre expressed, “We are pleased to announce our recent partnership with Vow To Be Chic along with our newest bridesmaids collection, Nouvelle Amsale. Nouvelle Amsale offers the perfect concept for the relaxed and effortless bride. Her inspiration for her venue & attire is not about the size of her party, but the calm yet chic vibe she is trying to accomplish for her wedding day. Each piece has been hand selected to offer options to flatter every silhouette. “

Merging timeless quality with digital modernism and convenience is the name of the game for Vow To Be Chic.

About Vow To Be Chic:

Vow To Be Chic is the first and only company to offer designer bridesmaid dress rentals. This e­commerce platform brings the age-old tradition of dress shopping into the 21st century by allowing women to conduct this typically frustrating experience from the comfort of their desktop or smartphone. Bridesmaid and Little White dresses by designers, including Monique Lhuillier, Nicole Miller and Jenny Yoo, retail for an average of $300, but now can be rented for as little as $50. As a digital platform, Vow has the unique ability to stay ahead of trends via the real-time feedback loop with their community; they update their style and designer roster throughout the year. Each rental includes complimentary white glove access to a personal stylist who assists the bridal party throughout their journey. The service also includes a Great Fit policy, try-on and color swatch options, and free shipping and dry cleaning.

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