Bridal Leader Amsale Enters the Rental Space with Vow To Be Chic
Exclusive agreement brings longtime bridal leader into rapidly growing rental market
SANTA MONICA, CALIF. MARCH 2, 2017 – Bridal industry innovator Vow To Be Chic announced today that it is now carrying luxury bridal designer Amsale’s Nouvelle Amsale line.
“Vow To Be Chic is dedicated to modernizing the bridal industry and making the highest quality bridal attire accessible to every woman. Amsale is one of the most recognizable names in bridal and we are honored to welcome them to our platform,” said Vow To Be Chic founder and CEO Kelsey Doorey.
This partnership propels the Amsale brand forward with innovation, while maintaining the designer’s dedication to quality. Designer Amsale Aberre expressed, “We are pleased to announce our recent partnership with Vow To Be Chic along with our newest bridesmaids collection, Nouvelle
Merging timeless quality with digital modernism and convenience is the name of the game for Vow To Be Chic.
About Vow To Be Chic:
Vow To Be Chic is the first and only company to offer designer bridesmaid dress rentals. This ecommerce platform brings the age-old tradition of dress shopping into the 21st century by allowing women to conduct this typically frustrating experience from the comfort of their desktop or smartphone. Bridesmaid and Little White dresses by designers, including Monique Lhuillier, Nicole Miller and Jenny Yoo, retail for an average of $300, but now can be rented for as little as $50. As a digital platform, Vow has the unique ability to stay ahead of trends via the real-time feedback loop with their community; they update their style and designer roster throughout the year. Each rental includes complimentary white glove access to a personal stylist who assists the bridal party throughout their journey. The service also includes a Great Fit policy, try-on and color swatch options, and free shipping and dry cleaning.