SENTALER UNVEILS FALL/WINTER 2017 OUTERWEAR COLLECTION WITH DANCERS FROM THE NATIONAL BALLET OF CANADA AND LAUNCH OF SEE NOW BUY NOW BUSINESS MODEL
SENTALER FW|17 RUNWAY IMAGERY BY GEORGE PIMENTEL
Canadian luxury outerwear brand, SENTALER, unveiled the fall/winter 2017 collection with a ballet dance inspired runway show and performance incorporating two professional ballerinas from the National Ballet of Canada, First Soloist Tanya Howard and Apprentice Taylor Campi. The presentation marked the brand’s premiere runway show as part of the Canadian Arts and Fashion Awards, CAFA, FashionCAN runway series at Yorkdale Shopping Centre.
“Last night was a dream! Seeing my collection come down the runway for the first time was definitely a benchmark moment for the brand. This season was inspired by my daughter – her love for ballet. The rich colours, soft textures and classic lines are all meant to compliment the feminine silhouette and move with grace.” States Bojana Sentaler, Designer and Creative Director, SENTALER.
Eight seasons after the brand wad founded, Designer Bojana Sentaler chose to debut the FW17 collection in Canada to embrace the inspiration behind this year’s collection. The incorporation of both Tanya Howard and Taylor Campi from The National Ballet of Canada solidified the brand’s support of the arts in Canada. The dancers graced the runway featured in coats from the FW17 collection, and carried the show alongside models.
“Using dancers was such an important aspect of the show for me as they are the epitome of the SENTALER Woman. I am so grateful for their performance last night and will continue to support the arts in as many ways as possible with the brand” Sentaler continues.
The FW|17 collection is the largest collection to date and incorporates a number of new styles along side the essential core styles of the brand. New colourways, styles and fabric techniques have been introduced this season in addition to SENTALER’s all-new “see now, buy now” sales model. The FW|17 collection is now available for pre-order online at www.SENTALER.com.
“Opening our sales this early in the season is a result of the increased demand for our coats and accessories over the last year. We wanted to ensure clients are able to pre-order coats for the forthcoming season as early as possible. We are very excited for everything to come in 2017 and hope to continue to expand our international customer base!”
MORE ABOUT SENTALER
Founded in 2009, SENTALER has become one of Canada’s leading outerwear companies garnering celebrity attention from Kate Middleton, Sophie Grégoire-Trudeau, Kim Cattrall, Meghan Markle, Tatiana Maslany, and many others. Known for its exceptional quality, stylish silhouettes and contemporary lines, the ultra-stylish SENTALER coat is a staple in the closets of modern, classy and sophisticated women who enjoy fine luxury.
All SENTALER coats are made from the world’s finest fabric, Peruvian alpaca. Raised at high altitudes in the freezing Andes, alpacas have developed microscopic air pockets in their hair, which act like a thermal insulator. As a result, SENTALER coats are very soft to the touch as well as lightweight and incredibly warm – Not to mention that alpaca fiber has no lanolin, which makes it hypoallergenic and the process of alpaca sheering is eco-friendly and cruelty free! By using alpaca fiber SENTALER helps many Peruvian families to sustain in breeding these noble and rare domestic animals.
SENTALER ships FREE world-wide daily from their Toronto showroom and is also available at Holt Renfrew, NORDSTROM and The Hudson’s Bay Company.