When it Comes to Vital Organs Hearts Get all the Love—Time to “Heart Your Kidneys”
New public awareness campaign launches for March, National Kidney Month
New York, NY—The National Kidney Foundation (NKF) is encouraging all Americans to “Heart Your Kidneys” (#heartyourkidneys) today on World Kidney Day, and throughout the month of March, National Kidney Month.
“When it comes to vital organs, hearts get all the love.
More than 26 million Americans have kidney disease, and most don’t even know they have it.
National Kidney Foundation, founded in 1950 by a mother desperate to find a cure for her infant son, is now the nation’s leading kidney advocacy organization and recognized throughout the world for improving the diagnosis and treatment of kidney disease.
“As a 67-year-old organization, we’re trying to refresh our approach to reach a younger demographic which doesn’t realize how dangerous kidney disease can be,” added Longino.
One of the tactics to bring NKF’s new awareness campaign into culture is through high-tech tattoos,designed by researchers at Northwestern University.
In addition, another fresh piece of the Heart Your Kidneys campaign will unveil in New York City on World Kidney Day, March 9th at “Tattooed New York”, an exhibit at The New York Historical Society Museum and Library.
Finally, local icons and buildings nationwide are turning orange on March 9th to commemorate World Kidney Day and bring awareness to the disease, including The Empire State building, NYC; LAX Airport pylons; The Peace Bridge, Niagara Falls, NY; Zakim Bridge and South Station, Boston, MA; Ben Franklin Bridge, Lits Building, Two Liberty Place, PECO Building, Philadelphia, PA; The Seattle Great Wheel, Seattle, WA; The Falls, Sioux Falls, SD; Odell Plaza and Duke Energy Center, Charlotte, NC; Gulf Tower and The Fence at Carnegie Mellon University, Pittsburgh, PA; Enger Tower, Duluth, MN; Lowery Avenue Bridge and 35W Bridge, Minneapolis, MN; Korean War Veterans Memorial Bridge and Metro Courthouse, Nashville, TN; Burns Bridge, Worcester, MA; Kansas City Power and Light Building and Marriott Hotel, Kansas City, MO; The Planetarium at The St. Louis Science Center, St. Louis, MO; Radisson Hotel Cincinnati Riverfront, Cincinnati, OH; Gulf Tower, Alleghany County Courthouse, Highmark Building and One Oxford Center, Pittsburgh, PA.
The foundation’s new campaign logo, tech tattoos, flash sheet for permanent tattoos, Hidrate Spark 2.0 water bottles and awareness information can be found at heartyourkidneys.com. Join the conversation#heartyourkidneys. This campaign was created through generous pro bono agency assistance from WPP firms Berlin Cameron, Y&R and Cohn and Wolfe.
Kidney Disease Facts
1 in 3 American adults is at risk for kidney disease.
The National Kidney Foundation (NKF) is the largest, most comprehensive and longstanding organization dedicated to the awareness, prevention and treatment of kidney disease.